Beauty enthusiasts, this is not a scam.
No longer do you need to ask your friend travelling to the States to bring you back a Glossier You fragrance or Boy Brow because thanks to MECCA, the cult beauty brand will finally be stocked in Australia from Tuesday, July 15.
So, here’s everything you need to know about the minimalist makeup and skincare brand's big launch Down Under.
What is Glossier?
Glossier was launched in 2024 by Emily Weiss, who began her career spearheading Into The Gloss, a curated beauty site abundant with skincare secrets and trends. Over a decade later, Glossier has become a driving force in the beauty world and is known as the poster girl of understated beauty.
The female-founded business is synonymous with its simple formulas, no-nonsense approach to beauty and iconic Glossier-pink packaging that can be seen in the bathrooms of millions of loyal shoppers, including plenty of celebrities like Sydney Sweeney, Gigi Hadid, Sofia Richie, Olivia Rodrigo and Camilla Mendes.
Where can you buy Glossier in Australia?
As of July 12, 2024, a range of Glossier’s best-selling products will be stocked on the shelves in MECCA’s Sydney George Street flagship store, before launching in 70 MECCA stores across Australia and New Zealand. On July 16, you’ll also be able to find Glossier’s range on MECCA’s online website.
Prior to this, Glossier's range was only purchasable in Australia directly through the Glossier website (head here), since the end of 2023. They offer free standard shipping on orders over $110 with a transit time of approximately four to six business days.
What Glossier products will be stocked at MECCA?
Here’s a full list of all the Glossier products you’ll be able to shop at MECCA Australia and New Zealand:
- Cloud Paint Blush
- Boy Brow Pomade
- Milky Jelly Cleanser
- Futuredew
- After Baume
- Priming Moisturiser 50ml
- Priming Moisturiser Balance 50ml
- Priming Moisturiser Rich 50ml
- Glossier You 50ml
- Glossier You 100ml
- Glossier You Solid
- Glossier You Mini
- Super Bounce 30ml
- Universal Pro Retinal 35ml
- Solution 130ml
- Stretch Fluid Foundation
- Stretch Concealer
- Lash Slick
- Monochromes Eyeshadow
- Protip Liquid Eyeliner
- Lip Gloss
- Ultralip
- Generation G
- G Suit
- Balm Dotcom
- Lip Line
What are Glossier’s most popular products?
Glossier products are hot property, so we can only assume they’re going to sell out in record time when they touchdown on MECCA shelves.
To help you prep for the big launch day, here are the best-selling Glossier products you should be adding to your cart, ASAP.
Boy Brow Pomade, $40.
Glossier's Boy Brow is the definition of iconic. In fact, it's so iconic that it's regarded as the inspiration for countless brow gel dupes on the market. Glossier's creamy wax formula doesn't stiffen or flake throughout the day and it gives your brows the perfect amount of fullness and depth, while still maintaining a soft, textured and natural look.
Cloud Paint Blush, $37.
Easy to build and blend, this super-pigmented liquid blush will hold all day long, unlike most powder-based blushes. One drop is all you need for both cheeks and you can easily apply more to get a more vibrant look.
Futuredew, $50.
Two pumps of this non-sticky formula as the last step in your skincare routine (after sunscreen, of course) is all you need to help your makeup stay in place all day and create a lit-from-within glow. It's so good that you can even skip the makeup and wear it alone.
Glossier You 100ml, $186.
This fragrance is unlike any other on the market because it's specially formulated to be a "skin-scent enhancer", meaning it smells slightly different on everyone. It has key notes of pink pepper and earthy iris with a warm and slightly sweet base, which gradually changes upon skin contact to give its wearer a soft, bright and "familiar" scent.
Bottom line: If you've been on the hunt for the ultimate personal fragrance, Glossier You is it.
Stretch Fluid Foundation, $56.
The Stretch Fluid Foundation is your ticket to achieving the minimalist 'no-makeup-makeup' look. Not only does it provide a buildable, light-to-medium coverage, but this hydrating gel-cream foundation is formulated with squalene, glycerine, wild rose berry and plankton extract to nourish the skin's barrier. It's available in 32 shades so there's one for every skin tone.
Have you purchased Glossier products before? Share your thoughts in the comments section below.
Feature image: Instagram/glossier.
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