A recent Zara advertisement has garnered significant attention online, for its somewhat confusing ‘body positive’ message.
The campaign features two particularly thin women wearing jeans, with the words ‘love your curves’ plastered beside them. The image is viscerally bizarre, given that neither of the models have ‘curves’ in the way we’ve come to understand them. With their narrow hips, tiny waists and thin legs, marketing the jeans to people with curves seems… odd.
You have got to be shitting me, Zara. pic.twitter.com/tiOsJv5AVy
— Muireann O’Connell (@MuireannO_C) February 28, 2017
While the posters have appeared in Zara stores since early February, they only attracted attention on social media once an Irish radio personality tweeted her disdain for them.
Top Comments
Am I the only one who thinks those heads don't look as though they belong on those bodies?
With "curvy" now being the preferred synonym for "overweight" I understand why people are confused. But as for angry, well, I'd say that's just a natural defence mechanism, wouldn't you?