Australia’s favourite spread wants happy little Vegemites only.
Our iconic spread is halal, kosher, vegetarian-friendly and proud.
Being able to stomach the salty spread is a point of pride among travelling Aussies, but the popular brand has warned followers it won’t stomach messages of hate on its social media pages.
It and other top Aussie food brands have been recently targeted on social media for boycott by an anti-Muslim group for producing halal foods.
Read more: Have you heard those ‘Halal food funds terrorism’ stories? Yes? Read this.
The group claims the certification fees directly fund terrorism, the Business Insider reports.
But, sick of the racist abuse thrown its way, Vegemite’s owner Mondelez International decided to #SpreadTheLove and has vowed to ban distasteful comments posted to its pages.
“You’re welcome to express your views on halal and other topics respectfully, but please do so in line with our House Rules,” the statement read.
“For the record, we’re proud to make products to suit our diverse Australian population and export markets. Certification doesn’t change the way we make our products or the ingredients in them.”
“So, no matter how you spread your Vegemite, remember – we’re just here to #SpreadTheLove.”
This classy response – which has had thousands of likes and shares – makes us feel as bright as bright can be.
Top Comments
"But, sick of the racist abuse thrown its way.."
What does race have to do with religion? Are you saying Muslims are a specific race of people?
The only time id care about halal Is if it changed the taste of my food
Like i was against classic milk changing to natural colours and flavours, made the milk chalky and not as chocolaty
Oh damn straight lol
they were horrid