Photography by Kat Forrest, Good Thanks Media
Pictured left to right: Mia Freedman (Mamamia Co-Founder), Danni Wright (Head of Strategy), Maddy Lawler (Squad Strategy Lead), Nat Harvey (Mamamia CEO), Jessica Anderson (Group Sales Manager, VIC), Zara Curtis (Chief Content Officer)
Incase You Missed It: Upfronts 2025 marks the beginning of a whole new era for Mamamia.
New shows, new ecosystems, new platforms, new tools, new audiences.
Already Australia’s largest women’s media brand, we are supercharging the Mamamia superchannel in three big ways:
1) New content: Nobody can match Mamamia’s strength in beauty, fashion, parenting, entertainment, and pop culture. In 2025, we will create more new content in categories of high interest and high growth: Work, Birth, and Divorce.
2) New platforms: We were the first media company to pivot to audio more than ten years ago. In 2024, we’re excited to cement that leadership position as we expand into vodcasts starting with our fashion podcast, Nothing To Wear, with other pods set to follow.
3) New insights: Mamamia has always moved at the speed of women and now, your brand will be able to harness that speed too. Last year, we shared our first-annual State Of Women research and this year, we have something extra, The Daily Dial, a deep qualitative study that goes beyond numbers of eyeballs (or ear-holes) and goes deep into mindset and relevance.
Click the button below to find out how you can go bigger, broader, deeper in 2025 with Mamamia and leverage our powerful audience.