Uh oh.
One second, Snezana Markoski is being crowned winner of The Bachelor 2015 (and Sam Wood’s heart), the next her many fans are positively FUMING about her Instagram account.
Her latest transgression? She posts too many ads. But they’re not just any ol’ ads, they’re top secret ads.
… Apparently. Well, maybe. It’s actually not really clear.
To the untrained eye the below snap of Snezana seems fairly innocent. But NO, the die-hard anti-consumerists say, this is all a ploy to make us buy product X, which Snezana has been paid coin to promote.
While it’s not quite clear if the post is sponsored or not (social media butterflies tell me standard etiquette is to use the hashtag #ad or #sponsored) the fans are NOT BACKING DOWN.
They’re blowing this case wiiiiiiiiiide open. Like the MacGyver’s of Instagram and luxury hand wash, I guess.
“THIS IS SPONSORED,” they say “JUST LIKE THE SOFA”.
Wait, what? What sofa?
OH, CALAMITY!
They say this isn't the first time Snezana has not disclosed that her sponsored posts are, well, sponsored. A rogue photo of her on a sofa bed has now been dragged into this minefield of #SocialMediaRulez, too.
It's all very serious and a big deal... apparently.
Does anyone else feel dizzy - or is that just me?
Hmm. We're going to cap this one off with some words of wisdom from this lass:
So true, random Instagram person. So true.
And to be perfectly honest, Snezana, we'd buy sliced ham from you even if you wore it as a hat.
Do with that what you will.
WATCH: One of the all-time BEST Snezana Instagram moments below...
Top Comments
I want them to be honest about advertising and sponsorship arrangements. Honest and transparent---- any thing else and I would think it is misleading. I don't believe for one minute some of these mummy bloggers/lifestyle gurus are doing it for sheer vanity. They like the cold hard dollars. Money talks. I am into crafting blogs and I tell you the crazy madness that happens when a woman doesn't disclosure sponsorship. She is never forgiven and her creditability is torn to shreds.
As someone who works in advertising, she won't be making a lot of money for her posts. Her followers don't really care that much. Someone with 266k flowering should be getting A LOT more likes than 2.5-5k per post. It should 5k min up to 15k likes per post. Any brands investing in her won't be seeing a return on investment. Especially with all the negative comments, creating a bad brand engagement. If a client asked me whether to use her not I would say no and state what I just sad. Brands that choose to use her are probably new to influencers and will soon realise how to pick them.