beauty

'I'm a beauty editor. Here are 8 new Sephora launches I can't stop using.'

Yes, new stuff! We love new stuff. Especially new beauty stuff.

You see, I recently attended the annual Sephora Showcase — which is like Disneyland, but for beauty. It's where Sephora shares all their exciting new upcoming launches from all different categories — hair, skin, fragrance, body, the whole show.

And yes, it's the most wonderful time of the year.

It's packed with product stands, testers, brand founders, and giddy beauty editors and content creators who are just ITCHING to tell their audiences about all the Cool Stuff that's about to hit stores.

Good mercy it's exciting. I'm always thrilled to be there and I can tell you with absolutely certainty that I almost always want to put absolutely everything on my face and try it immediately.

Watch: Mamamia's beauty editor tries the viral 10-pump foundation hack. Post continues below.


Video via Mamamia

There's about eleventy million new Sephora launches all up, and it's almost impossible to fit them all into one cute round-up — also some haven't hit stands just yet (there's more to come in April). So I'm just going to list some of my favourites that you can snap up right now.

Here are some of the new launches I'm particularly excited about because — gasp — you might be excited about them too!

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Laneige Bouncy & Firm Sleeping Mask, $55.

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While I FROTH over the Laneige Lip Sleeping Mask just as much as the next beauty-obsessed person, one of my absolute faves from the brand is their OG overnight face mask — it's a best-seller for good reason.

Much to my dry mug's excitement, the brand has just dropped another stellar overnight formula in the form of Laneige Bouncy & Firm Sleeping Mask. Formulated for juicy, glowing and hydrated skin, it works as a breathable moisture barrier while you sleep, for beautifully happy skin come morning. Sold.

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Sephora Collection — Gentle Peeling Serum, $36.

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A thing you might not know: Just how many hidden gems you'll find in Sephora's in-house brand — Sephora Collection. Not only do they boast unique formulas and a wide range of shades, but they're often way more affordable than their spendier counterparts.

The newest kid on the block? Gentle Peeling Serum. Formulated with niacinamide and lactic acid, it's a lovely gentle exfoliant that makes your skin wonderfully smooth, glowing and soft. The perfect option if you're a sensitive gals like me.

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Esmi Skin Minerals Thirsty Skin Plumping, $59.

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I'm a big fan of esmi products — it's an Aussie-owned, female-founded skincare brand that's just absolutely exploded in popularity in recent years (ya gotta try the Mylk serum — it's a dupe for Hailey Bieber's viral glazing fluid). 

Their latest launch? These hydration-boosting sheet masks. Get ready for juicy skin.

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I'm an absolute fiend for a good sheet mask, and these are top-notch. Perfect for prepping the skin pre-event or when your skin needs an extra lick of moisture, it deeply hydrates while the unique peptide complex instantly plumps lines for a fresh, I-drink-lots-of-water complexion.

The Inkey List Bio Active Ceramide Moisturiser, $35.

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If you're still sleeping on The Inkey List, let this be your sign to give it a whirl. The new Bio-Active Ceramide Repairing And Plumping Moisturizer is the perfect all-rounder formula, working to smooth, firm and strengthen the skin's moisture barrier. Packed with ceramides, it's particularly fantastic for dry skin types. (Me. this is me).

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Nuxe Huile Prodigieuse® Or, $52.

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Cult French brand Nuxe is now available in Sephora — meaning? You don't need to fly to Paris to stock up anymore. I'm not freaking out, you're freaking out. Okay, we're all freaking out. And this luxurious new release from the brand is heaven. An illuminating oil, not only does it repair and soften the skin (and deeply condition the hair!), but it smells divine. I love mixing it with my foundation or applying it to my limbs for next-level glowing skin.

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Pixi On-The-Glow Superglow, $33.

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Cult brand Pixi launched this hydrating solid cheek tint — and it's a lazy girl's dream. Use it on your eyes, cheeks and lips, it's one of those on-the-go products that'll quickly become the MVP of your makeup bag. The cool part? It uses a pH reactive pigment — so the formula reacts to your own individual skin tone, giving you a shade that's uniquely yours. Love.

Ouai Hair Gloss, $62.

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Celebrity hairstylist and brand founder Jen Atkin just launched this newbie — an in-shower hair gloss that's supposed to boost shine, reduce frizz and strengthen your hair. And you guys, it's good. Really bloody good. I used too much the first time (you really do only need a pea-size amount) — but once I followed the instructions properly; it had me sold. Healthy, shiny, salon-worthy hair in minutes.

Fresh Beauty Black Tea Advanced Age Renewal Eye Cream, $118.

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It's eye-wateringly expensive for a small pot of cream, but it is a very, very good cream. And look, for over 100 bucks you'd really want to make sure that it is. But if you're looking for a luxe formula, that'll effectively target a variety of different eye concerns, this is your guy. 

Lovely and lightweight (because life's too short for heavy under eye cream), it features a blend of antioxidant black tea to give the under eye area a brighter, smoother and firmer look.

Have you tried any of the above products yet? What are you excited to get your hands on? Share with us in the comment section below.

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