Yes, new stuff! We love new stuff. Especially new beauty stuff.
You see, I recently attended the annual Sephora Showcase — which is like Disneyland, but for beauty. It's where Sephora shares all their exciting new upcoming launches from all different categories — hair, skin, fragrance, body, the whole show.
And yes, it's the most wonderful time of the year.
It's packed with product stands, testers, brand founders, and giddy beauty editors and content creators who are just ITCHING to tell their audiences about all the Cool Stuff that's about to hit stores.
Good mercy it's exciting. I'm always thrilled to be there and I can tell you with absolutely certainty that I almost always want to put absolutely everything on my face and try it immediately.
Watch: Mamamia's beauty editor tries the viral 10-pump foundation hack. Post continues below.
There's about eleventy million new Sephora launches all up, and it's almost impossible to fit them all into one cute round-up — also some haven't hit stands just yet (there's more to come in April). So I'm just going to list some of my favourites that you can snap up right now.
Here are some of the new launches I'm particularly excited about because — gasp — you might be excited about them too!