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A spectacularly awkward Princess Charlotte headline.

Oh, dear.

A newspaper in the UK has announced the name of the Royal Baby in the most spectacularly awkward fashion.

The Daily Record this morning featured a large picture of the new princess on its front cover — positioned, rather unfortunately, next to an unrelated headline that declared in large lettering: ‘SHAMEFUL’.

To make matters worse, another headline positioned just next to the image read: ‘Traitor and a bitch’.

Oh, editors. You had one job.

 Related content: The name of the royal baby has been announced.

 Some other newspaper fails:

Related content: Photos of the royal baby are here.

Any other fails you’d like to share?