If the headline didn’t give it away, Gwen Stefani has had a serious case of ‘speaking before thinking’ syndrome.
In an interview with Allure, the star was taken through a trip down memory lane reflecting on the launch of her Harajuku Lovers fragrance collection in 2008 and what lessons she’s applying to GXVE Beauty, her new vegan makeup brand.
Watch Gwen Stefani join James Corden on Carpool Karaoke. Post continues after video.
Gwen Stefani is no different from her pop star peers of the 2000s, whose old ideas are currently making new headlines because of shifting conversations on cultural appropriation.
Think white singers using braids, bantu knots, bindis and culturally significant garments for ‘aesthetics’ and that brings us back to Harajuku Lovers and Stefani’s album Love.Angel.Music.Baby which used the Japanese Harajuku style purely for visual effect.
The fragrance took the western world by storm because of its design, with each bottle made to look like Japanese doll versions of Stefani and her Japanese backup dancers, who were solely employed for the promotion of Love.Angel.Music.Baby. – their ethnicity used to promote and market Stefani’s brand.
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