We can all see the beauty in the women we love – but sometimes we have difficulty seeing it in ourselves.
You may remember a video that went viral just recently, which we bought to you exclusively on Mamamia — Dove’s Real Beauty Sketches. (And if you haven’t seen it yet, what are you waiting for? You can watch it right now here.)
Dove have now done it again, and recreated the Real Beauty Sketches social experiment – except this time with mothers and daughters.
The difference between how the mothers see themselves, and how their daughters – who know their strength, their kindness, and their love – see them… Well, take a look below.
And in case you need a reminder why campaigns like Dove’s are so refreshing – here are some examples of advertisements and photoshop fails, that do the opposite of make women feel good about themselves.
Editor’s note: This is not a sponsored post. We’re just big fans of this ad campaign and wanted to share this video exclusively, with you.
At Mamamia absolutely everything is up for discussion: from pop culture to politics, body image to motherhood, feminism to fashion. Follow us on Twitter here or like us on Facebook here.
Top Comments
Why are you pushing Dove (Unilever) yet again.
It's a great reverse psychology to tell people how gorgeous they are - and persuade them to buy their products. It's going to be successful when you compare to most other advertising techniques that focus on what you are lacking, what you are missing - which can be solved when you buy 'x' product. Good one Dove! Tell everyone how beautiful they really are - and watch the millions roll in...
Yes it's wonderful that Dove (owned by Unilever) also create products full of parabens that contribute to breast cancer - and then pinkwash everyone by stating how much they support breast cancer research. You probably think that's 'refreshing' too!
Let's not forget that wonderful skin bleaching cream 'Fair and Lovely' in India(also owned by them) that is sold to girls telling them that their life will be so much better in every way if they just have paler skin... So please don't be naive...
Unilever - and therefore Dove also still test their products on animals......so please don't kid yourself about how altruistic they are.....
Im curious, are you as opposed to tanning products as you are to whitening creams in India? I see a lot of people getting offended by these whitening creams and I just can't find the problem!