What would you do if a child walked up to you and asked for a light?

Sometimes it feels like you’ve seen every anti-smoking ad there is. But if there is still a smoker you’re close to, then show them this mind blowing video clip – in might just save their life.

This ad has won numerous awards because it addresses an issue most anti-smoking ads don’t: smokers know the habit is bad for them, so why do they still do it?

And what would they do if a child walked up to them and asked for a light?

Have you struggled to quit smoking or watched someone struggle?