Moving quickly past the fact that modern weddings now require hashtags to consummate them, creatively-blocked couples are actually paying real money for someone to come up with them.
How very… 2016?
A wedding hashtag is arguably the easiest way to keep across all the social media happenings on your special day, not to mention a chance to adorably smoosh your name together with that of your betrothed. But actually forking out money for a professional to design one seems a tad, well, unnecessary.
“You are what you post,” claims Happily Ever Hashtagged, the first-of-its-kind American service which sells a range of hashtag concepts for weddings, bachelor and bachelorette parties and other occasions.
A pair of Wakim’s clients #SharrahTysTheKnot
“If brevity is the soul of wit, then hashtags are tiny canvases for genius,” says the company, which was started by Marielle Wakim, the arts and culture editor of Los Angeles magazine.
Wakim admitted to The Cut, “This is either the best idea or the dumbest idea I’ve ever had.”
She told the magazine she decided to start the #niche bridal business when she discovered she had a knack for creating the the labels after doing it for a number of friends.
Meet #SmithterAndMrs
The custom tags cost $40 a pop and $85 for a set of three the couple can choose from, which in Australian dollar terms comes closer to $55 and $115, respectively.
“People are always looking for funny or clever,” Wakim said.
“The No. 1 thing people ask me is, ‘Can you help me think of a clever hashtag?’
“Generally where I start is with rhymes and idioms and seeing if there’s an idiom that already exists with their last name, or if their last name rhymes with something that can play with a fun idiom or a phrase.”
So, for example for the wedding of Molly Goldbach and Chad Tempo she came up with #MollyPicksUpTheTempo, geddit?
IF YOU STILL DON’T GET IT, HERE IT IS ON THE SIDE OF A BUS:
Now, all power to Wakim for successfully monetising something that I WILL HAPPILY DO FOR YOU FOR FREE (DM me).
But seriously — what happened to the good old-fashioned approach of taking both your last names and adding 4eva to them, huh?
What a time to be alive.
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