beauty

'I try beauty products for a living. Here are the 10 products I'd buy this Afterpay Day.'

You know what you look like you need? Some new beauty products. Some discounted beauty products, in fact.

And you're in luck, because this week, Afterpay Day is back at 8am this Thursday, August 15 and will run though until Sunday, August 1.

And while there's a whole heap of discounts across a wide range of product categories such as tech, fashion, appliances, homewares and more — we're all here for the beauty sales. Let's be honest. 

The best part? A bunch of brands have already given us a head start. (We love to see it).

Watch: Mamamia's beauty contributor Teresa McNamara shares her thoughts on the popular Westman Atelier Vital Skincare Complexion Drops. Post continues below.

The sale features up to 70 per cent off from over 5,000 retailers including The Iconic, Adore Beauty, David Jones and Priceline.

You can either use the Afterpay app (duh) to pay it off in four instalments or use your debit card as normal.

To help you navigate the overwhelming sales chaos, I've pulled together the best brands and products that you need to shop, immediately.

From CeraVe to Giorgio Armani, here are 11 beauty products I have my eye on this Afterpay Day.

Happy shopping!

(Psst: Just want to know about all the juicy deals? Scroll on down to the bottom of the page for a big list of brands involved and their discounts. Ya welcome).

Giorgio Armani Luminous Silk Foundation, was $115 now $92.

Image: The Iconic/Canva

If you've ever read anything I've written (thanks, Mum!), you'll know that this is my MVP. It's the foundation I reach for when I'm going out somewhere nice and one of the few foundations I buy on rotation. It's expensive as heck, but I like to stock up during the sales.

Viviology Vitamin C Serum, was $59 now $47.20.

Image: Vivology/Canva

I've said it before and I'll say it again — this stuff is Very Good. In fact, it might be one of the closest vitamin C serums to SkinCeuticals' cult Ferulic Acid. It contains really similar ingredients, but at $44, it's way more affordable. It makes my skin look brighter and more even when I'm using it. If you're in the market for a new vitamin C serum, give it a go.

Weleda Skin Food, was $28.95, now $23.16.

Image: The Iconic/Canva

If you're suffering from a case of dreaded winter skin, you gotta cart this cult buy from Weleda. It's a beautifully thick and nourishing multi-tasker that gives your skin a swift hit of hydration making it smooth, soft and lovely. 

Benefit Precisely, My Brow Pencil, was $48, now $38.40.

Image: Sephora/Canva

Everybody loves a good brow pencil. And this one is a real goodie. Why? Because it's quite possibly one of the most precise, ultra-fine and natural-looking brow pencils you'll come across. 

Laneige Lip Sleeping Mask, was $31, now $24.80.

Image: Amazon/Canva

Imagine if I didn't include this crowd favourite? HA. As if. It's 20 per cent off right now, so obviously I'm adding it to my cart. It's the cat's knuckles for dry lips, especially in the chilly weather. I talk about it regularly (in fact, I wrote a whole review on it here), and even Mia Freedman is a fan! So, you know it's good stuff.

Embryolisse Lait-Crème Concentré Moisturiser, was $47, now $37.60.

Image: Chemist Warehouse/Canva

French beauty brand Embryolisse came to Australia in 2020 and Lait-Crème Concentré Moisturiser, is the hero product of the bunch. And it's a multi-purpose gem. It's such a fantastic all-round product, and every bathroom cabinet needs one of 'em. Sorry, I don't make the rules.

Alpha-H Liquid Gold, was $74.95, now $56.21.

Image: APLPHA-H/Canva

If you're a Liquid Gold fan (read: everyone) there's never been a better time to stock up on the cult exfoliating lotion. With a combination of five per cent glycolic acid and licorice extract, it works to clear away dead skin cells and improve skin tone and texture. The result? Glowy, even-looking skin.

VIRTUE Healing Oil, was $64.00, now $48.

Image: Sephora/Canva

If you have dry, damaged hair, it's about time you get around the hair oil game. And this guy from Virtue is one of my new favourites — it adds softness and shine and makes my hair look and feel healthier (even though I regularly heck the out of it). You simply shake it to activate the active ingredients and apply it to damp/dry hair.

First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA, was $50, now $40.

Image: Sephora/Canva

This grainy formula from Furst Aid Beauty buffs away dry, dull skin like an absolute dream, making your limbs smooth and silky. It can be used for everything from keratosis pilaris to body acne — and has become an absolute staple in my shower ever since discovering it a few years back in the US. Love. 

CeraVe Skin Renewing Night Cream, was $40.99, now $32.79.

Image: CeraVe/Canva

This is velvety soft skin in a tub. And I've finished about four of them. It makes your skin feel smoother, softer and happier, instantly. The best part? It's incredibly lightweight and not the slightest bit sticky like most other overnight creams. 

If you want to see what other beauty brands will be on sale for Afterpay Day, here's a list of some of the big brands participating.

  • Adore Beauty — Up to 40 per cent off 200 plus brands.

  • Aerre Perfume — Up to per cent off all products and free shipping on three orders and over. 

  • Cloud Nine — Up to $210 off.

  • Dyson — Up to 45 per cent off Dyson Technology, selected vacuums almost half price.

  • e.l.f. Cosmetics Australia — 40 per cent off sitewide.

  • GHD — Up to 20 per cent off ghd.

  • Oz Hair and Beauty — Shop up to 70 per cent off. Exclusions Apply. Prices as marked.

  • Paula's Choice Skincare — 25 per cent off $115 and 20 per cent off the rest. Plus, free best-selling duo 2% BHA. Liquid Exfoliant + C15 Super Booster on $125. Code: BRIGHT.

  • Priceline — Save up to 50 per cent off online only on selected big brands.

  • Sephora — Beauty Pass Exclusive. Enjoy 20 per cent off with $120 minimum spend OR 15 per cent off with no minimum spend. Use code: AFTERPAY.

  • Skinstitut — Receive 20 per cent of Skinstitut Core & Expert Range. Use code: AFTERPAY20.

  • The Collagen Co — 15 per cent off sitewide with code: AFTERPAY15.

  • Wild Secrets — Get Up to 60 per cent off + a bonus 20 per cent off with code: PAYDAY.

At Mamamia, we independently choose and write about products our writers genuinely recommend. We have affiliate partnerships so if you use these links to buy something, Mamamia may earn a small commission.

Feature image: The Iconic; Sephora; Canva.

Calling All Skincare Enthusiasts! Complete this short survey now and go in the running to win one of four $50 gift vouchers!

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