HARK THE HERALD ANGELS SING!
Woolies has released a Christmas Pop-Outs campaign in the lead up to the festive season, and the cutouts are completely adorable.
The campaign launches on Wednesday, and in a similar style to Coles Little Shop, shoppers will receive one collectable cardboard character for every $30 they spend at the supermarket.
The collectable characters include Santa, Reindeer, Elves, Gingerbread Man and Snowman.
If you’re wondering where you’ll put them all, there’s a handy solution. Shoppers can buy a special Christmas tree for $3 to house the tiny figures.
There is one notable difference to the Coles Little Shop series, in that the figures will not come in plastic, meaning shoppers can collect the figures they need, and will not need to swap.
“We are really excited to be able to offer Australian families a small gift that captures the fun, imagination and festive spirit of the season with the Woolworths Christmas Pop-Outs,” Said Woolworths managing director Claire Peters said in a statement.
“Christmas is all about spending quality time with family, friends and loved ones and this is a great way for everyone to get together to workshop, build and play with their favourite Christmas characters,” she added.
This range is the perfect way to build excitement for Christmas with the kids.
Here’s to hoping come Christmas day, the kids are as grateful for their presents as this kid receiving an avocado is.
Top Comments
And yet i don’t find this one even half as appealing
See, I’m the opposite! I’d much rather have decorations I might actually use than mini versions of products which don’t actually have a point beyond advertising.
Each to their own but I personally wouldn’t use either and didn’t collect the coles ones
This is a million times better than the Coles one even just because it is made out of cardboard - when you're done with it, just recycle it! Simple. No plastic rubbish, no double ups etc etc. Way to go Woollies - fun but still environmentally responsible.
ahh the item may be cardboard - it will be interesting to see if it is packaged in plastic as most of these freebies have been, even the cards.
"There is one notable difference to the Coles Little Shop series, in that the figures will not come in plastic, meaning shoppers can collect the figures they need, and will not need to swap."
I missed that on first reading - though I don't really get how they think that will work - are they going to take 2 min and dig out the ones each shopper wants. I can't see the checkout people at my store doing that. If no packaging, how are they going to stop the cardboard getting damaged when they have them in those bags/pockets to give out. I see just as many people complaining as they did about the other iterations.