If you tuned into the Channel Nine news last night – or logged onto Twitter today – you might have caught a whiff of Labor’s new stinker of an advertising campaign.
In it, Bill Shorten promises to “put Australians first” when it comes to jobs and procurement and stands next to a group of Aussies who are, look, they’re almost all white.
I mean, look closely — there’s definitely one Asian woman…
You can watch Bill Shorten’s response to the ad here. (Post continues after video.)
The ad has been rightly panned and pulled for ignoring the magic of multiculturalism, with the opposition leader now apologising for the “bad oversight”.
I mean, fair cop, sure.
Anyway, we’re here to help and came up with some places the Shorten team could learn a thing or two about diversity.
1. The first season of The Bachelorette.
2. The Oscars.
3. Donald Trump's cabinet.
4. Malcolm Turnbull's cabinet.
5. Gilmore Girls.
6. The Victoria's Secret fashion show.
7. The BRW Rich List.
8. Twilight.
9. A Taylor Swift concert.
10. Girls.
Jokes.
He might be better off just doing a quick Google search of Census data, which will tell him almost a quarter of the Australian population was born overseas.
Sure, a lot of those come from the United Kingdom and New Zealand, but a growing number come from China, India and Vietnam.
It's also worth noting nearly half of Australians have a parent born overseas, 20 per cent of us speak a language other than English at home, and the vast majority of us support multiculturalism.
And let's not forget Indigenous Australians who were here tens of thousands of years before this ill-conceived ad came to be, and yet were somehow better represented in the latest lamb commercial.
It's something to chew on, anyway.
Top Comments
The funniest thing is not only they are white, but they all seem to be blonde too! All so Aryan, with one token Asian and no mixed race which is what most of us are. I am not outraged at all, but it is kind of an amusing advert coming from the Labor party.
I'm not white and I dont think this is racist at all. What's wrong with a picture featuring predominantly white people when they make up most of the population? I've lived in China where advertisements feature Chinese people 99.99% of the time, and there's nothing wrong with that because they make up most of the population.
Sydney and Melbourne are more 'diverse' cities but this picture looks like a typical snapshot of people from the Gold Coast, Armidale, Perth, Bright etc. When did we become perpetually outraged over nothing??
I don't think it is representative of Perth at all! Maybe in the regional area but Perth is super multicultural, I only have one friend who is 7gen white Australian - the rest are just mixed.