So, you’re trying to put together a skincare routine.
On a budget. And you don’t know where exactly... to start.
I FEEL YOU.
The skincare market can be so overwhelming – it covers such a varied price range that's it tough to know the actual difference between expensive and affordable skincare (and how to decipher what's worth your time and dollars). What the heck is the difference between a $20 vitamin C versus a $90 vitamin C?
But I’m here to help!
As a beauty writer, here are my best 5 tips on what to really look for when buying savey skincare.
1. Assess your skin needs
My number one tip? Knowing. Your. Skin. It’s ever harder to navigate those sparkly skincare shelves and sites without really knowing the foundation of all your choices: what your skin needs actually are.
Start by working out what your skin goal is, and before you start buying the most boujee skincare you've seen on TikTok, ask yourself: what do you really want to get out of your skincare?
Deciding what your skin needs (or what you're wanting to work towards) – more hydration, smoother texture, acne control, improving the signs of ageing – is the key to narrowing in on the types of skincare (and ingredients) you're in the market for to create or refine your routine from the ground up.
2. Consider the concentration
When shopping for skincare that heroes an ingredient you have in mind (for example, vitamin C), looking at the concentration of that ingredient can make a world of difference. The higher the percentage of an ingredient, the stronger it will be. However, a higher concentration does not always mean it’s more effective.