Stand down, advertisers. Someone just created the best ad of all time.

The latest Volvo commercial, starring Jean-Claude Van Damme (actor and director best known for his martial arts action films), is going seriously viral.

This is why.

In case you can’t watch the video right now, here’s a bit of a break down:

0.10: Jean-Claude Van Damme stares intently into a camera, looking like a general bad ass, as inspiring music plays.

0.15: Words words words, saying insightful things. Life is a box of chocolates, etc.

0.25: Oh holy moly, he’s actually standing on the top of two moving trucks!

0.35: ENYA.

0.36: Wait, what’s going on? Are those trucks driving apart? THOSE TRUCKS ARE DRIVING APART.

0.42: Van Damme is DOING A SPLIT BETWEEN TWO MOVING TRUCKS!

0.52: HE’S STILL DOING IT.

1.00: !!!!!!!!!

1.12: Fade to black, Enya music dissipates.

Can you think of a more amazing viral ad/event in human history?