Images: Urban Decay.
It’s one of the highest-selling beauty brands in the world, yet we haven’t been able to buy in it Australia… until now.
Mecca and L’Oreal Australia have just announced they are bringing Urban Decay exclusively to Mecca Maxima stores and online at MECCA.COM.AU.
THE FIND: This cult beauty buy is back after a 7 year hiatus.
The date to mark in your diaries? 27th March 2015.
For the uninitiated, Urban Decay is the brand responsible for one of the highest-selling makeup products in the world. One of their Naked eyeshadow palettes sells every five seconds around the world. Yep, every five seconds.
Until now, we’ve had to track down Naked palettes, glorious pans of 12 shimmery, yet wearable shades, on Beauty Bay or coerce friends travelling overseas to bring them back (wrapped in six layers of bubble wrap) in their hand luggage.
Urban Decay is available in Sephora overseas, and was an obvious gap in the brand lineup of the Sephora Sydney store launch. Unbeknownst to us, the Mecca team was hard at work securing an exclusive deal with the brand.
Jo Horgan founder of Mecca (Mecca Cosmetica, Mecca Maxima, Kit and mecca.com.au) on one of the most-anticipated Australian beauty brand launches in years.
The 5 best airport beauty buys.
“I am delighted to be launching Urban Decay into our Mecca Maxima stores. It is one of the most in demand beauty brands in the world and we can’t wait to bring this to our customers.”
Luca Guillot Boschetti General Manager of L’Oréal Luxe Australia and New Zealand says “We are very proud to be partnering with Mecca to launch Urban Decay in Australia. Urban Decay is all about beauty with an edge and we look forward to shaking up the industry with a brand that is made by makeup junkies for makeup junkies”.
To find out more or to register interest for Urban Decay, you can sign up here.
Since Mecca are making us wait a whole two months until we can get our mitts on their killer palettes and eyeshadow primers, please enjoy this gallery of Urban Decay prodz.
All Urban Decay everyday.
