I’m being personally victimised by my TikTok algorithm.
Okay, that is a bit of a dramatic claim. But every time I open the app – which usually occurs at 10pm in bed when I swore I was definitely having an early night this time – I’m met with videos of women proudly declaring themselves as ‘crunchy mums’ or ‘silky mums’.
And depending on what kind of parenting day I’ve had, these videos either make me feel seen and understood, or like I’m a total failure.
Watch: Be A Good Mum. Story continues after video.
If you’re reading this and weren’t aware that parenting apparently has different textures, I’ll break it down for you.
The terms have been around for years, but thanks to the increased popularity of brutally honest parenting content online, it seems there’s a growing pressure for us to pick a side and declare which ‘brand’ of mum we align with.
Generally, 'crunchy' mums are the type who only buy aesthetically pleasing wooden toys, opt for home births without pain medication and are huge advocates for co-sleeping and baby-wearing.
At the top end of the scale, they prefer to home-school their children, will continue to breastfeed until their kids reach preschool and make every organic meal from scratch.