While one may rightly question the wisdom of purchasing a purposefully distressed T-shirt with a hole in the neck in the first place, buyers of a new Topshop tee probably have more to worry about than over-exposed collarbones.
The millennial pink garment is missing a little something, you see.
Can you pick what it is?
The text on the shirt is supposed to "let him down easy", apparently, but if he's a word nerd worth his salt he'll likely be out the door of his own accord.
It reads: "Its not you its me".
Now, it would be unwise to chastise someone for a simple typo, but the thing about this particular grammar gaffe is it undoubtedly passed under several sets of eyes before it wound up on the website of a popular fashion label.
At the risk of grammar-splaining, it's is a contraction of it is, whereas its, sans apostrophe, is possessive.
In this particularly heinous example, two apostrophes have gone completely walkabouts. Sigh.
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I
Imagine the gall you'd need to pull off a break up with a sassy slogan T-shirt that's not even been well edited.
Shame on you, whoever you are.