Evian are good at making us watch their ads, really they are. Their initial “Evian Roller Babies” ad was the most viewed ad online. Quite a challenge when it comes to coming up with the next campaign…..
Huffington Post reports
“The idea was to maintain this cocktail of unexpectedness while keeping true to the idea of youth. We started by combing the streets of New York for people of all different styles, and asked each of them to don a white t-shirt and dance a little. From there, we proceeded to take 800 images of these 62 New Yorkers, super-imposed a baby on the shirt in each image and created a flip-book style film where the adults are dancing while wearing t-shirts featuring their inner baby at play. After all, it’s always fun, energetic and stirring to see people dancing, but adult heads on baby bodies are also bizarre–just the mix we were looking for.”
Do you love it? Could you sit still while you watched it?
Top Comments
That was bit of fun on a rainy day - so clever and so amazing technology these days!! The world our kids are growing up in!!
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