In news that surprises absolutely no one, I really love skincare. Like, heaps. As a beauty writer, I spend a lot of time testing products and sussing out what's really worth the money when it comes to results.
But it recently occurred to me, as I was slapping on my 16th serum of the day, that I really need to stretch my attention to my poor ol' scalp and hair.
And there honestly couldn't be a better time - because it seems like pretty much all your favourite skincare brands are coming out with haircare lines right now.
Have you heard? No?? Well, it's kind of a big deal.
Watch: Here's five easy ways to lift your hair game. Post continues below.
Take, for example, The Ordinary. After six years, the cult skincare brand has just dropped a new haircare line, releasing a trio of products.
Focusing on their signature science-forward approach, this release is set to change the way we think of our haircare routines - looking at it as an extension of skincare.
And they're not the only ones.
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