Tonight, the ABC documentary Ka Ching! Pokie Nation goes behind the flashing lights and spinning wheels and talks to neuro-scientists, industry insiders and gamblers to dissect Australia’s addiction to the pokie machine.
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Mathematicians talk of formulas you can never beat, composers discuss music designed to make you feel relaxed and about to win, and world experts reveal how pokies are designed for addiction.
Then there are the pokie addicts. The ones who started off not understanding why anyone would do "the pokies" in the first place. And then they give those spinning, gurgling, flashing machines a go.
"It was the worst two dollars I ever spent," Sharon says.
This is Sharon's story of pokie addiction
Sharon is 56. She was addicted to the pokies for around 20 years. She lives in country South Australia. She lost her husband, her two sons, her home, and was arrested for armed robbery.
Why did you start?
I had an accident at work. I was a really active person. There were my boys, the garden, doing up the house, I had two jobs and then I hurt my knee and had to have an operation and I was out of action. It was depressing and I felt useless and a few things happened at the same time including my nephew dying of an overdose.
A friend knew I was going through a hard time and said "Come on, let's go to town and take your mind of things". She took me to the pokies and I was so bored. I couldn’t believe people did this and I didn’t do it. And then I got change from getting a drink. Two $1 coins. I thought why not, I'm here. I put them in a machine and I won $400.