By Margaret Burin.
The sell-out stage show The Book of Mormon mocks their faith. But rather than being offended Mormons are viewing it as an invitation to set the record straight.
It’s difficult not to be intrigued by The Book of Mormon hype.
As the internationally-acclaimed stage show premieres in Melbourne this weekend, huge banners announcing “the Mormons are here” decorate the CBD’s thoroughfares and trams.
The satirical musical by the creators of South Park follows two young and innocent Mormon missionaries to Uganda on a quest to spread their faith.
Piggybacking off its interest, Mormons have decided to start their own campaign.
The Church of Jesus Christ of Latter-Day Saints are making their presence known by countering advertising in some of the busiest city locations and prime-time TV advertising spots, pushing slogans like “you’ve seen the show, now read the book”.
Top Comments
Now imagine if this was a musical called Quran.. cue the outrage and the threats and bombs and more fake #illridewithyou
Well Grant's a bit nasty, isn't he. Didn't need the dig at secular atheism.
Here's a life tip: don't believe stuff because it's exciting or boring, believe it because it's true.