Christmas can be an absurdly expensive time for families, so when a good quality bargain arises, customers can go into meltdown.
This is what has happened with Target Australia’s $59 snowy aspen Christmas tree, which has caused a national treasure hunt to spring up across the country with only a few remaining in stores Australia wide.
The tree attracted social media attention via the the Target Mums Australia Facebook page, where mothers were sharing their decorated masterpieces with each other as well as posting some of the stores that still have these trees available.
Hannah Leech from Target told us: "The buzz on social media and reviews we have been getting across all our trees have been amazing and we love that customers are sharing their styled trees on social media this festive season."
The trees have been so popular that a number of buyers have put their snowy aspen trees on eBay for inflated prices before they've even used it themselves.
So what exactly is all the fuss about? Well it seems it comes down to just how damn aesthetically pleasing the tree looks, combined with the humble price.
And, perhaps white is new green this Christmas.
"Our Christmas trees this year have been hugely popular with our snowy aspen tree being a massive hit with customers already" Hannah told Mamamia. "It’s the alignment of current trends, affordability and quality which we think makes this tree such a success."
"There are still some snowy aspen trees scattered in stores across Australia that are selling really quickly", she confirmed.
If you're loving this tree just as much as we are, but aren't quite sure you're willing to pay over double the original price or go hunting, then don't fear - there are alternatives available.
"For customers that haven’t get their hands on one, our $59 6 foot blue aspen tree has also been really popular and is a great alternative."
Happy shopping!
Top Comments
Never liked artificial trees, nor cutting down trees just for a one month event.
An Australian version is the native 'Silver Streak' aka Silver Woolly Bush in a pot which looks awesome with its soft foliage and form with some tasteful decorations and can then go back outside after December - it's been our tree of choice for Christmas for years now.
It's way cheaper than $59 and is environmentally friendly - do yourselves a favour and check them out.
These trees all look so perfect and colour coordinated. Obviously the owners don’t share my ‘bung it all on wherever it fits, more is more’ aesthetic! (My mum would hate this tree, she has a bit of a thing about not having snowy winter stuff for our Aussie Christmas. Meanwhile, I love it all.)
My mum and I share your philosophy on tree decoration, which horrifies my sister. These trees would be right up her alley!