There have been decades of public health education around skin cancer, yet Australia remains the skin cancer capital of the world. Australia has some of the highest levels of UV radiation – in fact, it's strong enough to cause sunburn in as little as 11 minutes on a fine summer day.
Skin cancer rates remain high and, for many, sunburn is a common annual occurrence each year.
With two in three Australians diagnosed with skin cancer by the age of 70 and over 2,000 deaths due to skin cancer in Australia every year, it is vital to get the message through about sun protection in Australia.
Watch: How to protect your skin from the sun. Post continues below.
In case you didn't know, the majority of the visible signs of ageing are the result of damage to the skin caused by UV exposure. It is believed that as much as 80 per cent of premature facial ageing - such as wrinkles and fine lines - is due to sun exposure.
The positive association between self-reported lifetime sun exposure and skin damage (hyperpigmentation) and ageing (wrinkling) is particularly strong for those aged under 50 years.
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