Eight years ago, while on holiday in Italy with my husband, I spotted a bright yellow quilted jacket in the shop front window of Zara in Venice.
I have to have that jacket, I thought.
I was in Italy. It was the middle of winter. Zara’s shop front window says this is what I should be wearing.
I went inside to find the jacket, only to be told it was sold out.
While you're here, watch what the Mamamia team are wearing. Story continues after video.
The proof was in the pudding - if it was sold out then it must be the in thing to wear.
And so the search began. From Venice to Milan – sold out. Milan to Florence – sold out. Florence to Naples – sold out. The further we travelled and the more stores we visited, the more obsessed I became with needing this jacket. The world was saying I couldn’t have it, which made me want it more.
Finally, as we roamed Rome, there it was in the Zara shop front window. I dared to be disappointed one last time.