In my house, there's no doubt that we think of our pets as humans. If I counted the number of times I spoil our dog, Sadie, and cat, Banjo, in a week... I would quickly lose track.
As I write this, Sadie is laying next to me on the lounge (that she is not supposed to be on), and keeps looking at me with puppy eyes asking for a pat.
I give in. Every time. Just look at those eyes.