The way these guys are raising money for charity is just gross.

By MAMAMIA TEAM

A ‘comedy group’ from America has committed themselves to the charitable task of raising money for breast cancer. Good on them, right? Well…

Rather than taking the traditional route of going door-to-door selling cookies or hosting a car wash, Simple Pickup (who have a subscription channel on YouTube showing how to hit on girls in comical, awkward situations) decided to raise funds by asking women on the street if they could rub their face between their breasts.

Yep. You can’t make this sexist crap up, people.

For every woman who Simple Pickup approached on the street who agreed to be ‘motorboated’ – and have one of the men rapidly rub their face between their boobs, usually with the accompanying sound-effect of ‘brbrbrbrbrbrbr’ – the boys promised to donate $20 to charity.

http://www.youtube.com/watch?v=BUSFYTC-2Dg

Note: this video has been removed. We’re working our hardest to find another version of the clip. 

They promised to donate a further $100 for every 100,00 views the video received throughout October. Although the group decided to cut the charity drive short – presumably as the video went insanely viral, and they realised it could end up being a very expensive promise for them. They did end up donating $7000 to charity.

But the plot thickens!

Simple Pickup – who are famous for such YouTube videos as ‘Drunk Times With Hot Girls’ and ‘Pick Up Girls’ – have since come under fire, for fairly obvious reasons. The whole thing is sexist. And really kind of gross, putting women in an uncomfortable position of feeling obliged to be involved lest she be seen as uncharitable.

As their video went viral, the group have been publicly accused of using the act of a good deed to make their sexism seem excusable. They’ve also been called out for objectifying women, and it’s also been noted that women who have had mastectomies might not appreciate the video focussing on the group’s appreciation of breasts.

And in another twist, the charity who the group donated the money to have given the money back.

So, nobody wins.

Do you think ‘motorboating’ women is an acceptable way to raise money – even for a good cause? Would you participate?