I scream, you scream, we all scream for the Netflix stream.
Netflix launched in Australia today. TODAY. The future is here. All those pop-culture references, all those memes about staying in and netflixing? They are now US. Because our fair country has joined the 53 million members that drink up this on-demand TV like the thirsty bunch of marathon TV viewers we are.
But before you cancel all your weekend plans, call in sick to work, pull your tracksuit pants on and order chinese, here’s the dummies guide to what it is and what all the hype is about. And the big question: should we all get it?
So let’s play 20 questions.
1. What is it?
It’s TV and movies that you watch through your internet. It’s kind of like iview, except with incredible shows like Orange is the New Black instead of Oranges: A Historical Journey of the Citrus Industry. (FYI We love you ABC, and oranges are important). The Aussie version has content from Warner Bros., BBC, FOX, NBC Universal, Village Roadshow Entertainment, Beyond Distribution, Disney and more.
2. Why is there so much hype?
Cos’ it’s cheap and you can watch TV or movies any time you want to, legally, without pirating anything or scabbing USB dongles from the black market of pirated TV shows. There are no ads. And channel surfing to ‘find something good’ is OVER.
Top Comments
Free-to-air has been hammering nails into its own coffin for years. Ads, ads, network promos, more ads, some ads, five minutes of program, a few more network ads, some ads and an ad or two, for good measure.
I often head out to make a cup of tea during the ad only to find that when I return several minutes later, I missed the "program break" and landed right back in tot he next run of ads.
And given the repetitious nature of most of today's lifestyle and "reality" shows, that occasional five minutes of actual program is really little more than two or three minutes because the first couple of minutes is a straight repeat of the last couple of minutes from before the previous ad "break".
Worse still, the ad "breaks" feature the same ads, sometimes twice per break. And the network promos are ridiculous. Did you know, for example, that Million Dollar Minute is on TV and that, apparently, even some Channel Seven personalities "are doing it" and that one of them still doesn't know what came second in the National Anthem referendum? And if you missed it in the last dozen ad breaks, don't worry, a reminder will pop up in the corner of your screen any minute, while you're trying to watch what's left of the scheduled program.
I find myself despising the brands that flood every break. How can this be a good business model? How can it possibly survive in this "on-demand" society? I can't imagine why many businesses would spend their advertising dollar in the free-to-air marketplace as it is currently.
And that's not even mentioning that somewhere close to a third of daily program time on the major channels is allocated to Danoz Direct ads.
Can i use netflix on my Telstra TBox ?