Shopping with kids: Expectation versus reality.

You’ve got your shopping list on your phone. You’ve allocated a set amount of time. You know what you want. You’ve got this.

UH, except that four-year-old tugging your trackies has other plans. Like sticking their sticky hands on the clothes rack. Or wreaking havoc on the toy section (it’s all a game, right?). And then there’s the not-so-subtle trolley filler kid who hopes (in vain) that mum will totally be OK with 10 more unicorn/pineapple/flamingo pool inflatables.

Yep, expect the unexpected when you’re shopping with kids. We know how you feel, so we made Shopping with Kids: Expectation v Reality for you to watch above!

For a big win that’ll make a day’s shopping outing easier, head to BIG W’s Baby Sale (ends February 14th) for offers and everyday low prices across baby and kids’ clothing, toys and accessories. That’s the kind of reality we like to expect.

This video was made in partnership with BIG W.