Sephora celebrates its grand opening with the greatest typo of all time.

Images via Mumbrella.

It seems that Sephora knows EXACTLY how excited their Aussie fans are.

Ahead of the Sydney store’s grand opening tomorrow, the brand launched the #countdowntobeauty hashtag to help promote the free makeup events outside Westfield. Except someone forgot the ‘o’ in countdown. Welp.

According to Mumbrella, the typo on the brand’s Facebook page was rectified in a few minutes, but it didn’t escape scrutiny from some eagle-eyed Twitter users.

Full disclosure: we found an extra 'o' in our headline on this Sephora post, so at least we've tracked down where it went.

H/T: Mumbrella via B?@briiilliant