It’s 2015. You’re smart, young, financed up to the wahjoozy and you have the power and desire to create a social media app.
What do you do? What do you choose to create?
One that connects people in small local communities? One that connects people across vast continents and seas? One that’s just a bit of fun and makes people smile?
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Don’t be silly. You create an app that rates people, of course. Without them knowing. With an old fashioned star system. Like the ones used for dishwashers, cars and restaurants. You can leave negative comments too. That person you met at the dinner party, the one who mentioned his Toyota Prius three times? Boom. Half a star, plus a little passive aggressive rant about smug inner-city types who think they save the world by driving electric cars then fly to New York four times a year.
'Peeple', a people rating app for "people you interact with in your daily lives in the following three categories: personal, professional, and dating", was set to launch in November. Then the entrepreneurial team behind it got some push-back from concerned world citizens. It's was dubbed "Yelp for people". Critics said it would be the new home of cyber-bullying and trolling and that its human reductionism for profit was evil.
And Peeple co-founder, Julia Cordray, defended the app on Linkedin and announced it would change its functionality so that people would not appear in the app without permission.She wrote:
Peeple will not be a tool to tell other humans how horrible they are. Actually, it’s the exact opposite.
Peeple is a POSITIVE ONLY APP. We want to bring positivity and kindness to the world.
And now I’m going to use myself as an example for what can happen when negative comments can be made about you without your approval.
Since the interview with The Washington Post, I’ve received death threats and extremely insulting comments aimed at me, my investors, and my family on almost every social media tool possible. I hope now if nothing else by watching me you can clearly see why the world needs more love and positivity.
The notion of rating people is so outrageous there's been the usual speculation that the app is a hoax. But the idea of it made us ask, have we become desensitised to rating apps?
What if there was a rating app that rated your children, your partner, your house, your cooking skills, your family, your dog, your ability to correctly pronounce "cerebral"? People, families, partners, children, houses are imperfect by nature. That is part of their wonder.