Think of Australia and you might envision a laidback, barbecue and booze-loving nation.
But the truth is, while our lazy afternoons and leisurely barbies aren’t going anywhere, Australians are drinking less now than any time in the last 50 years.
According to the Spectator Index, in the last nine years, Australia’s alcohol consumption has dropped by just under 14.5 per cent.
In 2017, DrinkWise reported that 20 per cent of Australians were abstaining from alcohol completely, up from 11 per cent in 2007. Even of those who are drinkers, 63 per cent will consume no more than two standard drinks.
The choice not to drink is becoming something of a movement and brands are hopping on board, keen to provide exciting options of what to drink when you’re not drinking.
You might’ve heard of, or even tried Seedlip, which is the world’s first distilled non-alcoholic spirits range.
It comes in three expressions: Grove 42 (citrus), Spice 94 (aromatic) and Garden 108 (aromatic), and is best served over ice, topped with tonic and a garnish. For non-drinkers or anyone trying to be more mindful about their drinking habits, it’s a game changer.
There are many reasons why there’s a market for drinks like this, whether it be choosing wellness, wanting to drive, being more productive in work or life in general, or perhaps a cultural background or a decision you’ve made based on family history.