Pageant mums are out and Insta stage mums are in. The influencer marketing industry is on track to be worth $13 billion by 2020 and kids are a huge part of that economy.
Instagram mum-agers are making a lot of money using their children as props in social media posts. Today we find out what that means for the stars themselves - the kids.
CREDITS
Host/Producer: Gemma Bath
Executive Producer: Elle Beattie
Audio Producer: Ian Camilleri
Thanks to our special guests Colette Wilson who you can find at @ministylehacker, and Crystal Abidin, a senior research fellow in internet studies at Curtin University.
To read more on the effects of digital media and children, view this study: https://psycnet.apa.org/record/2011-29370-001
The Quicky is the easiest and most enjoyable way to get across the news every day. And it’s delivered straight to your ears in a daily podcast so you can listen whenever you want, wherever you are...at the gym, on the train, in the playground or at night while you're making dinner.
The Quicky. Getting you up to speed. Daily.
Want The Quicky in your ears every day? Subscribe at mamamia.com.au/the-quicky or in your favourite podcast app.
Love the show? Send us an email thequicky@mamamia.com.au or call the podphone 02 8999 9386.