From Margot Robbie dressing like a real life Barbie doll, to Zendaya donning the tennis whites, more and more celebrities have taken movie promotion to the next level.
The concept of generating buzz around an upcoming film is not a new one. Celebrities have been engaging in wild stunts and bizarre promo in the hope to get bums in seats at their latest flick.
But the idea of bringing your movie to life via your wardrobe is something we're seeing much more frequently.
So what is method dressing? And what effect is it having on the success of these movies?
And if you also love chatting clothes you can listen to our fashion podcast Nothing To Wear.
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CREDITS
Host: Grace Rouvray
With thanks to:
Fashion Writer & Commentator Glynis Traill Nash
Producers: Grace Rouvray
Executive Producer: Taylah Strano
Audio Producer: Jacob Round