Linen, Beige, Minimal: Why Sara Crampton Is A Pioneer Of A Curated Feed

social squad

01 Oct 2019 · 26 minutes

Linen, Beige, Minimal: Why Sara Crampton Is A Pioneer Of A Curated Feed
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Sara Crampton founded Harper and Harley more than a decade ago - before Instagram even existed, and only just as Facebook was gaining traction. 

Since then, she’s worked relentlessly to grow from a blogger to a business owner, with her online retail store, The Undone. She remains one of Australia’s most well known women when it comes to style, even appearing on the 2016 reality show Fashion Bloggers.

Just like her style aesthetic, Sara’s ‘grid’ is minimalist and lush. With earthy tones and fine lines, she curates a sense of luxury in order.

But life is messy. Sara has a dog. She has a husband. She has a baby on the way. Sara opens up to host Tully Smyth about finding balance between the mess of real life and the order of her online presence, why she would never do reality TV again, and how she’s separated Harper and Harley from her own personal identity.

GUEST: Sara Crampton - @harperandharley and @theundonestore

HOST: Tully Smyth - @tee_smyth

PRODUCER: Elise Cooper

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