How Kristy Chong Made Undies High-Tech

Lady Startup Stories

Mamamia Podcasts

How Kristy Chong Made Undies High-Tech

From Mamamia, this is Lady Startup, the show that features kick-arse women who’ve decided to chuck in the 9-5 and become their own boss.

Rachel Corbett’s guest today is the founder of fashion tech company ModiBodi, Kristy Chong.

When Kristy had her second baby, she found herself dealing with a common problem new mums face- bladder leakage. Frustrated at the lack of underwear out there to help, she decided to take matters into her own hands.

She eventually developed and designed a patented leak-proof fabric and has turned her idea for high tech undies into a range of period and sweat proof underwear products, which now includes swimmers, tops and singlets.

But how do you break into the world of fashion technology and develop a product that not only helps women but also the planet by reducing landfill?

Listen to find out.

CREDITS:

Guest: Samantha Wills of Samantha Wills

Host: Rachel Corbett, Founder of PodSchool

Producer: Amelia Navascues

JOIN THE LADY STARTUP COMMUNITY:

Subscribe to our newsletter and find out more about the Lady Startup courses at our website… https://www.ladystartup.com.au/

Follow us on Instagram to see success stories from other female entrepreneurs or to get your business featured… https://www.instagram.com/ladystartups/

Meet like-minded women in our Facebook Group... https://www.facebook.com/ladystartups/

Find more episodes of this and other Mamamia podcasts here... https://www.mamamia.com.au/podcasts/

Love the show and want to tell us about it? Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au

Want to take part in our survey? For your chance to win a $100 gift voucher find out more here.

This episode of Lady Startup was brought to you by Yellow Quotes. You can find out more here... https://www.yellowpages.com.au/