When two of the biggest plus-sized style bloggers and ex-fashion editors get together to start a fashion brand, you already know it’s going to be good.
That label is US based Premme, and the women behind the brand are non-other than body-positive, kick arse, and inspirational Gabi Gregg (@gabifresh), and Nicolette Mason (@nicolettemason).
And great news – they ship to Australia.
The premise of Premme is simple – both women wanted to fill the “wide-gaping” hole in the market for fashion-forward, plus-sized, “style without compromise”, while utilising their industry expertise and huge social media followings.
The result is a tight edit of clothing from sizes 12-30 (Australian sizes 14-32) that are trend-led, fun and super wearable. The collection offers outfits for special occasions and glam lounge wear worthy of a Kardashian.
There’s even an inspiring slogan t-shirt, or three, for good measure.
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With a combined Instagram following of 700k, Premme was an instant hit with fans crashing their website during their launch back in July. The brand has also won accolades for their inspiring social media campaigns.
Did I mention they have a fabulous kimono – and you know how much we love a kimono here at Mamamia – that is constantly selling out?
Click through below for our favourite pieces… other then you know… everything on their site.
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