“I wish I had breast cancer”.
It’s probably not a sentence you ever thought you’d hear. It’s a deeply unpleasant. But it’s the slogan of a new campaign for pancreatic cancer awareness.
The Pancreatic Cancer Action campaign has been slammed around the world for being “insensitive”, “offensive”, “repugnant” and “deeply hurtful”. It’s been panned on Twitter, by online news outlets and in the mainstream media. Survivors of breast cancer and many families of its victims are angry that anyone should say such a thing.
But I think it’s brilliant. It’s brave, powerful and it’s necessary. It’s exactly the kind of video I’d make if I ever found myself marketing cancer research.
Take a minute to watch it, and we’ll talk.
The ad features two genuine pancreatic cancer patients dealing with the grim realities of their diagnoses. A clipped British voice speaks: “You’ve just found out you have cancer. Pancreatic cancer. You’re not even sure where your pancreas is. So it can’t be one of the big ones… can it?”
Haunting music chimes in, as we’re reminded that pancreatic cancer is one of the most vicious killers. It has a 3% survival rate.
Cut to a man, who stares down the barrel of the camera and says, “I wish I had testicular cancer.”A woman looks at you desperately and utters, “I wish I had breast cancer.”
There’s that sentence again. “I wish I had breast cancer.”
Top Comments
I just read that Kerry, who features in the campaigns main picture, has now lost her battle with Pancreatic Cancer. And it's sad not only because this campaign was doing so well and creating so much awareness, but she also just got married on Wednesday... It breaks my heart. I just hope that this campaign has created enough awareness for people to make a stand about the lesser known and understood cancers and conditions that don't receive nearly enough funding for research. Pancreatic Cancer only has a 3% survival rate... people need to work together to ensure the future generations have a better chance
I have lost 3 members of my family to Pancreatic cancer. My uncle was battling non hodgkins, after 4 years of treatment having been told he could expect around 10 years, he was diagnosed with PC and died within 6 months. My cousin was lost within just 12 days, my beautiful mum within 7 weeks. Kerry, the beautiful girl in this AD died at the age of 24 last Saturday morning at 10.30am. She had married the love of her life Matt just a few days earlier in hospital. I am part of a support group which Kerry was a part of. In mt last xmas card from her, she says " I hope that 2014 has much better things in store for all of us". Kerry supported others and campaigned tirelessly. My heart aches for her husband and family. We as a group will miss her so much. She didn`t have an unkind bone in her body and doesn`t deserve the abuse that she got because of this advert.
I am so so sorry Barney and agree with you. I hope Kerry and your other loved ones rest in peace.