Arnotts Shapes: the ultimate playground bartering tool.
One palm-sized packet could be swapped for half a good sandwich and if you were a keen negotiator, maybe even a banana too.
But playground domination may soon be over for the biscuit brand with changes to the products leaving a bad taste in the mouths of some vocal Australians.
The ‘new and improved’ range of Shapes has been rolled out across all Barbeque, Pizza, Cheddar and Savoury flavours.
An Arnott’s spokeswoman told News Corp: “We know that not everyone likes change, but we do believe we’ve created the best tasting Shapes we’ve ever made. This change was asked for by and tested with our target consumers.”
“One of the main problems we had was getting the flavour to stick onto the biscuits – it was falling off on the biscuit line due to us removing some oil a few years back.
“We’ve solved this by employing new technology which involves baking the flavour right into the biscuit and applying it to both sides. We also found that making the seasoning sprinkles smaller meant they stuck to the biscuit better.”
The shift away from oil explains why the sprinkles had to go, but surely, if a licked finger can adhere upwards of thirty of those sprinkles then a new sticky substitute shouldn’t be that difficult to create.
How do you feel about the new Shapes?
Top Comments
They've also ADDED MSG to the recipe. Which means it's now a huge allergy issue for many people. It sux
They are awful and all staff involved in this change should be arrested.