Apparently you should "never, ever" brush your hair in the morning.

Breakfast? You can make up for that later. Brushing teeth? That’s what gum is for. Makeup? Coat of lippy on the bus. Making the bed? No… just no.

It’s a well-established fact that in the 20 minutes between the eighth snooze cycle and the mad dash down the driveway, there are only two things that are genuinely necessary to transform yourself into something resembling a respectable human being: 1. getting dressed, and 2. brushing your hair.

Right?

Well, no. Apparently not right, not right at all.

According to celebrity hairdresser, George Northwood (he’s the bloke responsible for styling the beautiful hairs of Alicia Vikander, Alexa Chung and Rosie Huntington-Whitely), one should only reach for the hairbrush in the evening if one wants to achieve decent a decent hairstyle.

“Never, ever brush in the morning. For one thing it leads to frizz, and secondly there’s always an element of mechanical damage,” he told Vogue.

“Use your fingers and you’ll be able to feel out any tangles.”

Speaking of hair… Have you ever been injured when removing yours? (Post continues below.)

Instead, he recommends putting in the work the night before.

For sleek waves, for example, that means sleeping on a tight, dry, bun, pinned in place at the nape of your neck, then gently uncoiled in the morning and finished with a touch of serum.

For the classic soft-wave look, it’s all about “rollers, plenty of heat and product” in the evening. “Go to bed looking like Dolly Parton and when you wake up it will have dropped, softened and will be that perfect semi-polished look,” Northwood said.

No brush. Not even a sneaky little stroke.

Look, we don’t want to say “conspiracy”, but research indicates that Northwood isn’t alone in this whole nighttime brushing thing. Apparently, it’s well known within hairdressing circles as the key to achieving a polished style at home.

Yet the staff at the Mamamia office, each of whom have been in possession of hair for most of their lives, have never heard it. Not once.

That changes, today. The people deserve to know.