One young Australian has turned being fired and the modest loan of $800 from her father into a global business empire.
Karina Irby, 27, launched hugely successful swimwear label Moana Bikini six years ago after she was let go from her job at a local surf shop.
Irby told The Gold Coast Bulletin how the roots of her success grew from the unexpected rejection.
“I was embarrassed I was fired. I knew the person I am — I’m really nice, good at my job. I thought those people were my friends and there was this family thing going on,” she said.
“Then I thought screw it, everyone had always said to me I should do my own bikini line, so that’s what I did.”
The 27-year-old launched her business with 20 pairs of bikinis and a website she built herself. Irby watched as her brand expanded, order by order, bikini by bikini, until it commanded almost half a million fans on Instagram alone.
Top Comments
Sounds like an awesome example of Australian entrepreneurship (and a total sweetheart to boot). Well done Karina, hope your business goes from strength to strength.
Wow! Good on her!
And great to see her using women with lots of types of figures wearing her range.