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Watching businessman and marketing guru Russel Howcroft rattling off all the ways being a 30-something-year-old is hard in 2024, felt weirdly validating.
He was on Gruen, the ABC show that delves into the world of advertising. The clip of Howcroft's spiel now has more than two million views.
"It's the hardest it's ever been for a 30-year-old in Australia, in Australia's history. It is true 30-year-olds are going to be less well off than their parents are — that's a fact," he began.
Then, he listed off some more facts.
"When I was 30, a house cost me three times my salary. Now eight times plus for a 30-year-old is what it's going to cost you to get into the housing market.
"It's true that HECS has doubled in the last 15 years, from a $15,000 bill to a $30,000 bill. It's true that a Baby Boomer paid half the tax that a 30-year-old pays now when they were 30 years of age."
He ended with the statement, "it's extremely difficult to be a 30-year-old in Australia right now".
Watch Russel Howcroft speak on Gruen. Post continues below.
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