These days it's not uncommon to see parents go all out for their kids' birthday parties.
We're talking lavish balloon decorations, food stations, open bars, petting zoos, expensive party favours, DJs... the works.
Perhaps it's an overhang from a generation of parents seeing the Kardashians throw their their children extravagant parties or maybe it's a trend with millennials wanting to go above and beyond the low-key celebrations they experienced as kids.
Whatever the reason, a lot of parents are going big and they're going hard with no stone left unturned and no party hat left unpersonalised. Because budget? What budget?
Watch: Kylie Jenner and Travis Scott sing Happy Birthday to Stormi. Story continues below.
And then of course there are the ones who are shirking the trend and going back to basics. Whether that's a sign of the cost of living crisis or simply wanting to better spend their money elsewhere, some mums and dads have no qualms about keeping their child's birthday free from bells and whistles.
And a lot of them are unapologetic about it. Including one TikTok influencer, who has come forward to explain why she'll be bucking the trend and avoiding all the frills for her daughter's first birthday party.
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