Most of us don’t deal well with change. We love the mantra ‘Don’t fix what isn’t broken’.
Which is why, when my family woke up yesterday morning and went onto the internet looking for this:
... they flipped out.
"What is this shit?" one demanded.
"It looks like they've used Microsoft paint!" another spat.
My husband - who has absolutely no understanding of the internet beyond mastering the art of Googling 'breasts' - looked suddenly terrified.
I mean really .... it's just a font change - right? Not by the way my kids reacted it isn't. It was as if I'd announced I was shutting off the internet and we were all going vegan for a year.
Reality check: all major corporations go through a 'rebrand' eventually. Without one, they wouldn't evolve as a business. And it's been proven time and time again that we soon accept the changes as the new "normal" and almost forget the logo it replaced.
Check out how these big companies have rebranded over time
Coca-Cola
The early Coca-Cola logo shown here was used from 1890 - 1891. The latest logo was adopted in 2007.
Pepsi
The early Pepsi logo shown here was used from 1898 - 1905. The latest logo was adopted in 2008.
McDonalds
The early McDonalds logo shown here was used from 1962 - 1968. The latest logo was adopted in 2006.
