Image: Intimina
The average woman menstruates for approximately 2,470 days during her lifetime.
That’s roughly seven (yes – seven) straight years. And when you start doing the mental calculations of how much this requires us to spend on pads, tampons and other sanitary products, it’s enough to make your tear ducts prickle.
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However, there’s a new Kickstarter campaign going around that aims to revolutionise how we manage our periods. The founders of Swedish ‘feminine care’ company Intimina want you to say goodbye to pads and tampons for good with their latest invention, the Lily Cup – the world’s first collapsible menstrual cup.
The Lily Cup
Like other cups (for the uninitiated, you can find our explainer here) that have come before it, the aim of The Lily Cup is to provide menstrual protection without the excessive environmental waste, user discomfort, chemicals and expenses associated with other products.
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What sets it apart is its compact form, which allows the soft, flexible silicon cup to fold into a tiny protective case that can easily be slipped into your pocket, or purse. We’re talking James Bond-level discretion.