Lady Gaga has finally confirmed the arrival of her very own makeup line, and this might just be the best thing that’s happened to our faces since highlighter.
Named Haus Laboratories, we can finally channel Lady Gaga’s haute-couture, Little Monster energy at Tuesday pub trivia nights at the local, and really… it’s what we’ve always wanted.
Slated for pre-order from July 15 to 16 (which is this Monday to Tuesday), the range is split into six, three-piece kits which contains a Glam Attack all-over shimmer powder, RIP Lip Liner and a highly-pigmented Le Riot Lip Gloss. Each kit will set you back US$49, or AU$70.
Watch the campaign video for Lady Gaga’s Haus Laboratories below. Post continues after video.
According to the Business of Fashion, Haus Laboratories was inspired by Lady Gaga’s humble beginnings forming her eclectic signature makeup look as an aspiring singer.
“Colour is completely transformative – it’s powerful, it’s beautiful, and it’s how I found my voice with makeup,” she told the publication.
Gaga’s makeup line will also be the first beauty brand to launch exclusively on Amazon, with Australia included in the first nine countries to have access to the label. All the products from the range are also cruelty-free and vegan.
While we’re still unsure as to what the entire range will look like, judging from the initial campaign imagery, the products will be full of colour, shimmer and statement-making glitter.
Initially announcing the arrival of her cosmetics line on Instagram, Gaga credited makeup with ‘inspiring a bravery in her she didn’t know she had’.
“I found the superhero within me by looking in the mirror and seeing who I wanted to be,” she wrote.
“Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had.
“I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.”
In honour of Lady Gaga’s latest foray into our beauty bags, here are 13 of her best red carpet makeup looks… just because.
What products do you want from Lady Gaga's makeup line, Haus Laboratories? Tell us in a comment below.
Top Comments
Sarah Tanno - her makeup artist - is incredible. She was the artist behind the majority of these looks and has played a huge part in the creation of Lady Gaga's makeup line. Without her, none of these looks would have existed.
I'm a huge fan of Lady Gaga and also spend a lot of my time on MAMAMIA. But as a makeup artist myself, I believe Sarah Tannor really deserves A LOT of recognition in this article.
Ga Ga has always been about ART.
She's an incredible performer, musician, composer, actor and artist. Her voice is another expression of her art.
All of those extreme costumes worn to premieres & awards shows were simply another form of art.
Unconventional and modern artworks are produced with the aim of asking us to view life and objects/landscapes with "new eyes".
I'm sure Gag Ga's makeup range will do the same.
Yeah, okay. Nothing to do with marketing and gimmicks. Art. Gotcha.