Lady Gaga has finally confirmed the arrival of her very own makeup line, and this might just be the best thing that’s happened to our faces since highlighter.
Named Haus Laboratories, we can finally channel Lady Gaga’s haute-couture, Little Monster energy at Tuesday pub trivia nights at the local, and really… it’s what we’ve always wanted.
Slated for pre-order from July 15 to 16 (which is this Monday to Tuesday), the range is split into six, three-piece kits which contains a Glam Attack all-over shimmer powder, RIP Lip Liner and a highly-pigmented Le Riot Lip Gloss. Each kit will set you back US$49, or AU$70.
Watch the campaign video for Lady Gaga’s Haus Laboratories below. Post continues after video.
According to the Business of Fashion, Haus Laboratories was inspired by Lady Gaga’s humble beginnings forming her eclectic signature makeup look as an aspiring singer.
“Colour is completely transformative – it’s powerful, it’s beautiful, and it’s how I found my voice with makeup,” she told the publication.
Top Comments
Sarah Tanno - her makeup artist - is incredible. She was the artist behind the majority of these looks and has played a huge part in the creation of Lady Gaga's makeup line. Without her, none of these looks would have existed.
I'm a huge fan of Lady Gaga and also spend a lot of my time on MAMAMIA. But as a makeup artist myself, I believe Sarah Tannor really deserves A LOT of recognition in this article.
Ga Ga has always been about ART.
She's an incredible performer, musician, composer, actor and artist. Her voice is another expression of her art.
All of those extreme costumes worn to premieres & awards shows were simply another form of art.
Unconventional and modern artworks are produced with the aim of asking us to view life and objects/landscapes with "new eyes".
I'm sure Gag Ga's makeup range will do the same.
Yeah, okay. Nothing to do with marketing and gimmicks. Art. Gotcha.