opinion

Kim Kardashian is guilty of blackfishing. But she's the face of a bigger problem.

I hate to love the unfolding of the Kardashian-Jenner dynasty, hate is a strong word so let’s assume I have used it to create a sense of contrast. 

I was intrigued and then slowly became addicted to the popular show Keeping Up with the Kardashians. Each season showed just how little I was achieving in life as their houses got bigger and dare I say it, so did their arses and lips. 

I throw little shade to this comment, it's rather a mere observation. However, I note my inferior feelings could not be put on Kim or her family members. 

Watch: Kim Kardashian's debut on Saturday Night Live. Post continues below.

Yes, I somewhat feel 'wronged' that a family can go against the grain or the memo as I call it and become filthy rich from it. 

Yes, I did feel some type of way but as a woman who researches trauma; I had to dig deeper with my discomfort and the first step was to step back and disconnect from the show.

The odd clickbait news article that would get me going down the Kardashian rabbit hole was usually to exploit and/or share a new relationship they were in or a business venture they had created. 

Most of the time, I have been in awe of what they have all created from what was either a media stunt or the blatant invasion of privacy that saw Kim’s sex tape plastered all over the internet. 

The Kardashian family without a doubt have been opportunists from the get-go.

The question is, 'Is Kim Kardashian guilty of Blackfishing?'

Firstly, what is Blackfishing? A term created in 2018 where Black culture appropriation in its extreme form is married with catfishing, effectively where non-black (mostly white) females present themselves in a racially ambiguous way. 

But that debate and conversation goes deeper than this, and here are some reasons why.

Having relocated to Australia with my son and daughter (who is now a teenager) some eight years ago, I can assure you there was no ambiguity.

We could not and cannot turn off our race, there is no opposite of tanning to lighten our skin, nor would we ever want to. 

Image: Supplied. 

Relaxing and straightening our hair fast became an act of colonisation and torture so we stopped doing that when we knew better. 

According to the human manufacturing of race, we were and are Black as they come. 

Our presence typically brought about more than five second glances and stares, some kind, and some incredibly ignorant, and racist remarks and in some rare cases, fetishisation. 

I share this because the journey of being a Black woman, Black man, girl, boy, person does not hold the desire, fame and/or wealth that the Kardashian-Jenner dynasty benefit from time and time again without either feeling the pain from the Black struggle or indeed being a genuine ally for the course. 

This is what we can claim Kim and her family could be guilty of, however Kim is nothing but the porn and the vessel to make money once again from the Black race and culture without acknowledging the legacy of the trauma induced on this race for the very thing Kim et al are celebrated for and not paying homage as it should for the Black woman being the real influencer in her natural state. Real talk.

I personally love when the culture I was blessed to be born into is displayed in society or adorned by other cultures, I love the impact and the influence it has long had in music, food, mannerisms, fashion and much more. 

What I do not like is the silence when we speak about race injustices and the heinous inequalities, or the ongoing impact of crimes committed long ago that still live on today. The Black female body has been ridiculed for centuries, the full lips and hips that birth nations was seen as a form of disfigurement, meanwhile in the Black community, it was and remains pure royalty.

However, when a white woman in the form of Kim Kardashian and her sisters modify their bodies (which is their business and right) to re-create the form of the Black woman? Then the world acknowledges it as beauty? That whole cycle must be interrogated, even from a social justice perspective.

I recall going into work with a new hairstyle as I do with my Black girl magic on the regular and someone made the comment that it looked like a Kim Kardashian hairstyle... the pause in my response felt like forever. 

It was a mix of sadness and anger (which is a valid emotion) because the herstory of braids and cornrows is rich and deep.

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During slavery, braids were used to communicate messages to others and sometimes even used to store grains of rice should they need to feed themselves and their children on long journeys. 

Our erased and painful history should then not be glorified in the embodiment of Kim Kardashian.

I appreciate that Kim is but one person trying to live her best life, but I would ask who the architects are behind 'Blackfishing' in all aspects of life and what it would look like to stop dancing around the elephant of 'new age racism' and deconstruct social powers that continue to tap dance on the wounds of a race that is still healing.

PS: Please note this is a short piece that cannot speak to every and anything about this matter. I (Yemi Penn) write this to share a different perspective.

Feature Image: Getty / Mamamia.

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Top Comments

sunriot11 3 years ago 1 upvotes
Thanks for this article! I agree very much with the bulk but have two major things that stood out to me: one is that again, Kim is not white. She's mixed race. While it doesn't excuse her blackfishing, it's still a valid fact. Two, the comment about braids. I know you know this but Black people's history doesn't start at slavery. That is not the only reason or value for wearing braids. Misconceptions like this make non black people think they can consolidate our entire existence and customs down to enslavement. Thats all! Thank you for your views here.
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cat 3 years ago
@guest2 if you're referring to ethnicity her mother is white/caucasian. American is not an ethnicity & its pretty offensive to imply that American = white. And her father was also American. 
<deleted> 3 years ago 2 upvotes
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cat 3 years ago
@guest2 I never said  it did. 

any1 3 years ago
I think it's a great thing that this world has so many diverse cultures and races and that people want to share aspects of each other's culture. I find it difficult to understand why the people wearing cornrows or getting BBL's are the ones being scrutinised when it should be the racist people who are demeaning and prejudicial of certain races or cultures.

I just can't wrap my head around how a person mimicking a cultural trait can be the villain in the situation when the issue is members of society not acknowledging the history of the other culture. But then again, I am a white person who has never experienced prejudice, so I'm very happy to be educated on the topic.
@any1 Puzzle me this: do you think a non-black person playing black face is acceptable? Because that's "mimicking a cultural trait". 
any1 3 years ago 1 upvotes
@mamamia-user-482898552 I see your point, but I think blackface is a distinct issue because its whole purpose was specifically used to demean and make fun of black people. Totally unacceptable given that history.
cat 3 years ago
@any1 powerful people taking on aspects of black culture and history and exploiting it for profit is stripping people's heritage away and actively gaslighting them. Black people get fired from jobs for having cornrows or other hairstyles designed for black hair, yet Kim Kardashian gets a million likes on instagram- its basically a covert Jim Crowe system. Racist politicians and white supremacist groups might be more obvious & should obviously also be called out, but that doesn't make other forms of racism less dangerous. 
mb1111 3 years ago 2 upvotes
@any1 just because you are white does not mean that you have not experienced prejudice. It comes in many forms.